Innovative Creative Director/Writer offering demonstrated expertise in translating all aspects of client brand strategy into final product. Extensive experience conceptualizing, art directing, and executing creative into 360-degree effective marketing campaigns - broadcast, digital, print, social media. Intuitive thinker, strategist and brand builder with a proven record of introducing new brands into the marketplace and re-branding existing brands.

Key Strengths Include:

  • Motivational Team Leader
  • Strong Communication Skills
  • Brand Creation & Reinvention
  • Songwriter/Lyricist
  • Stakeholder Relationship Building
  • Cross-Channel Marketing

PROFESSIONAL EXPERIENCE

ADMARKETING, INC., Los Angeles, CA  |  2000 - 2017
Full-service advertising agency known for successfully branding and positioning retailers through strategic planning, media buying services, creative services, broadcast and print production. Significant accounts included Fortune 500 companies Ross Stores, Inc. (Ross Dress for Less and dd's Discounts), The Home Depot, Smart & Final Corp., Public Storage.
VP / Executive Creative Director

  • Supervised all brand creative for television, digital content, print, radio and corporate presentations for client campaigns from ideation through completion with annual production budgets ranging from $10-$15M. Key point of contact for clients at every level of organization including senior client executives and officers. Supervised every aspect of creative production including hiring vendors for every aspect of production.
  • Created, developed, and launched attention grabbing broadcast campaigns for Ross Stores showing inspirational style, quality production and a targeted savings message. This has resulted in incredible awareness and exceptional sales for Ross in the midst of many other value priced retailers. Since taking on Ross as a client, the number of Ross stores has increased from 215 to over 1400 and still counting.
  • Established dd's Discounts brand through store inception. Introducing the new retailer as a fun, family-friendly and affordable store has resulted in huge turnouts for store grand openings and other events. Effective branding has resulted in financial success and dd's stores now total over 220 locations with plans to open many more.
  • Created and directed many live action campaigns for multiple clients in efforts to contain client expenses.
  • Highly skilled in working with idiosyncratic, demanding and difficult clients.

ADDITIONAL Related Experience

BSB (SAATCHI & SAATCHI), New York, NY
Assistant Creative Director

Clients included Prudential Financial Services, The Panasonic Corp. and CBS Broadcasting.

MCCANN ERICKSON, New York, NY
Senior Art Director

Clients included Kraft Foods and The Coca-Cola Company.

GREY ADVERTISING, New York, NY
Art Director

Clients included The Procter & Gamble Co., The General Foods Corp. and Playtex Products.

DFS (SAATCHI & SAATCHI), New York, NY
Art Director/Producer

Clients included Peter Paul Cadbury, Toyota Automotive and General Mils Inc.

EDUCATION

Bachelor of Fine Arts (BFA) - Advertising

Bachelor of Fine Arts (BFA) - Illustration

Bachelor of Fine Arts (BFA) - Fashion Illustration

Syracuse University, Syracuse NY

PROFESSIONAL AFFILIATIONS

DGA (Directors Guild of America)

SAG-AFTRA (Screen Actors Guild)

SESAC (Publishing Rights Organization)

TECHNICAL SKILLS

Adobe Creative Suite & Microsoft Office

Strong working knowledge of Avid & all VFX platforms